Lakeland_Concept

Collaborative concept project. What could “Midwest” be rebranding as. Abbey Kleinert and I developed and traded concept / illustrations. I chose “Lakeland” and Abbey created a string of anthropomorphic animals and semi-feral Minnesotans to represent MN flexibility and the overall enjoyable experience of being/living in our state.

Art direction & design: Karl Engebretson, Illustrations: Abbey Kleinert
Back to Top