A homebrewing supply shop can be a confusing place, even to an experienced brewer. These icons were designed to help customers navigate the dense product offerings at Northern Brewer's flagship Minneapolis store. The aisle signage coupled with the icons allows customers to quickly find what they are looking for, even if they aren't quite sure what it does. Many of the illustrations have found other uses on merchandise, most notably the hop icon.
A selection of icons from the greater Visual Index.
Northern Brewer Minneapolis photos by Jake Keeler Apparel photos by Garth Blomberg